Capital was founded on the premise that banking is commoditized and a great brand can win.

Early signs pointed towards that hypothesis being true.

Capital was actually an evolution from the cult-followed fundraising app, Party Round, known for "an all-out assault on Twitter and appointment viewing drops" —Packy McCormick

But after a year and a half of building that brand, Party Round was scrapped and we worked to rebrand and relaunch as Capital, positioning it as the bank for founders.

"Modern companies are built on Capital. Raise, hold, spend, and send funds — all in one place."

The Shorty Awards nominated "Founder Series" featured Mary, Will, Devin, Dryden, Roshan, Vinay, Ankur, and Megan the way Nike features athletes in their campaigns.

And in just three months, Capital was on the path to being as big as Mercury (most recently valued at $3B+).

But then SVB collapsed — and only a few entrenched incumbents survived. 

Looking at the success of the Capital team years later, it's hard not to imagine how big Capital could have become.

This is still some of the work I'm most proud of and a major inspiration for starting Wordsss — helping people building novel products and modern software describe what they do and why it matters.